§ KANTAN · THE FINE PRINT

Plugin Privacy Notice

Last updated: April 16, 2026

If you run a WordPress site that uses the Kantan Analytics or Kantan SEO plugins, you—not Kantan—are the data controller for the visitor data those plugins collect. Under GDPR, UK GDPR, CCPA/CPRA, and most comprehensive privacy laws, you are required to disclose what data your site collects, why, and how long you keep it.

Below is a copy-paste privacy notice you can use as a starting point in your own site’s privacy policy. Replace the bracketed placeholders with information about your site. This template is provided for convenience, is not legal advice, and should be reviewed by legal counsel for your jurisdiction before publishing.

Template: Visitor Analytics & SEO Tracking

(Copy the text below into your own privacy policy. Remove this paragraph.)

Analytics and Site Performance

We use Kantan Analytics, a self-hosted, privacy-friendly analytics tool, to understand how visitors use our site and to improve it. Unlike third-party analytics services, Kantan Analytics stores all data on our own server — no visitor data is sent to Kantan, Google, or any other third party.

What we collect. When you visit this site, we automatically record the following information:

  • The pages you view and the order in which you view them
  • The website (if any) that referred you here
  • Approximate time spent on each page and how far you scrolled
  • Clicks within the page, including approximate position
  • Your device’s screen size, browser, and operating system (derived from your user agent)
  • Your IP address
  • An anonymous random identifier stored in your browser’s local storage, so we can recognize you as a returning visitor. This identifier is not linked to your name, email, or any personally identifying information, and only works on this site.
  • UTM parameters and other campaign tags from URLs you land on
  • Conversion events (form submissions, phone number clicks, email address clicks, booking link clicks, etc.) if they occur

What we don’t do.

  • We do not drop cookies for analytics.
  • We do not use Google Analytics, Facebook Pixel, or any other third-party tracker.
  • We do not sell or share your browsing data with any third party.
  • We do not track you across other websites.

Where it’s stored. All of the above is stored in our WordPress database and a local file on our own server. Nothing is transmitted to Kantan (the plugin vendor) or to any third-party analytics service.

How long we keep it.

  • Detailed per-visit records (individual clicks, scroll depth, pageview sequence, session data): [90] days, then automatically deleted.
  • Daily traffic totals, anonymous visitor profiles, and conversion history: kept indefinitely for trend analysis and long-term attribution. This data is not linked to personally identifying information.

(Adjust these retention periods to match your site’s actual configuration in Kantan Analytics → Settings → Data Retention.)

Legal basis (for visitors in the EEA/UK). We rely on our legitimate interest in understanding how visitors use our site and improving it. Because we do not use third-party trackers, do not drop cookies, and do not process your data for profiling beyond your activity on this site, we consider this processing to have a minimal impact on your privacy rights.

Search Engine Optimization (include this section only if you run Kantan SEO)

We use Kantan SEO to monitor how our pages perform in search engines and to improve our content. This tool integrates with Google Search Console using a connection we authorize. It may collect and store, on our own server:

  • Keyword ranking data provided by Google Search Console for pages on this site
  • Page performance metrics (impressions, clicks, click-through rate, average position)
  • Technical audit data (page speed, broken links, SEO health checks) for pages on this site

This information describes our site’s pages, not individual visitors. No personal data about visitors is collected by Kantan SEO.

Your rights

Depending on where you live, you may have the right to:

  • Know what information we hold about you
  • Request a copy of that information
  • Request correction or deletion of that information
  • Object to or restrict our processing of that information
  • Withdraw any consent you previously gave
  • Lodge a complaint with your local data protection authority

To clear the anonymous identifier we store in your browser, clear your site data for [your-domain.com] in your browser settings. You may also contact us directly — see “Contact” below.

If you live in California, you have additional rights under the CCPA and CPRA, including the right to know, delete, correct, and limit use of sensitive personal information, and to not be discriminated against for exercising these rights. We do not “sell” or “share” personal information as those terms are defined by the CCPA/CPRA.

If you live in the EEA, UK, or Switzerland, you have rights under GDPR and UK GDPR, including access, rectification, erasure, restriction, portability, and the right to object. You have the right to lodge a complaint with your local supervisory authority.

Data security

The data described above is stored on our web server and is protected by our general site security measures (TLS encryption in transit, access controls on administrative accounts, and regular updates). No method of storage is perfectly secure; if you believe your information has been compromised, contact us immediately.

Contact

To exercise any of the rights above, or for any privacy question, contact us at:

[Your Business Name]
[Your Business Address, if required by local law]
Email: [your-privacy-email@your-domain.com]

How to use this template

  1. Copy the section above starting from “Analytics and Site Performance” through “Contact” into your own privacy policy.
  2. Replace placeholders in square brackets ([90] days, [your-domain.com], [Your Business Name], etc.) with your actual values.
  3. Adjust retention periods to match what you’ve configured in the plugin’s Settings tab. The defaults are 90 days for detail and indefinite for aggregates, but you can change either.
  4. Remove sections that don’t apply. If you only use Kantan Analytics and not Kantan SEO, remove the SEO section. If you have disabled conversion tracking, remove that bullet.
  5. Review with legal counsel if you serve EU/UK visitors, California residents, or if you’re in a regulated industry (healthcare, finance, education, children’s services).
  6. Update your cookie banner (if you have one) to accurately reflect that Kantan does not drop cookies — your banner may not need a “statistics” category at all, depending on what else your site uses.

What Kantan (the vendor) does with data

We want to be clear about the separation of responsibilities: Kantan (Inglewood) does not receive, store, or process any data about your site’s visitors. The plugins run entirely on your WordPress server, and the data they collect never leaves it.

The only communication our plugins have with Kantan’s servers is:

  • Periodic update checks, which send your plugin version and the site URL so we can tell you when a new version is available;
  • License validation (Kantan SEO only), which sends the license key and site URL to confirm the license is active.

For the full detail of what Kantan as a vendor collects and why, see Kantan’s own privacy policy.

Questions

If you have questions about this template or need help adapting it for your site, email hello@trykantan.com. We’re glad to help — though we can’t provide legal advice.